Sweet Home was founded by designer Deborah De Long after a career working for Laura Ashley in London and The Company Store in New York. 

The Sweet Home range is colourful and whimsical with stylised florals, vintage inspired motifs, stripes and graphics. Developed with quality and longevity in mind, collections are made mostly in small quantities by makers and manufacturers in England, with some made by hand.

Products have been featured in many of the UK home magazines, aswell as on ITV's This Morning, 60 Minute Makeover and Britain's Next Top Model.