Sweet Home was founded by designer Deborah De Long. After graduating with a degree in Textiles from Manchester she spent a year working with Peter Windett at the Crabtree & Evelyn head office in London before moving to Laura Ashley HQ in Fulham, and then The Company Store in New York.

Stylised florals, vintage inspired motifs, stripes and conversational prints give colour and style to a collection of bags, prints and accessories. Developed with quality and longevity in mind, collections are made mostly in small quantities by makers and manufacturers in England, with some made by hand.

Products have been featured in many of the UK home magazines, aswell as on ITV's This Morning, 60 Minute Makeover and Britain's Next Top Model.